Casumo Online Casino signs two-year partnership deal with Reading FC

Casumo is famous for its original approach and the desire to create a different gaming environment for its players. Without being a brand-new casino and sports betting site, it hasn’t been around for too many years, especially if we are to compare it to its most recent partner. The popular online casino has signed a brand-new partnership with Reading FC, one of the oldest football clubs in England.

Casumo signs two-year partnership deal with Reading FC

Established back in 1871, Reading FC will soon celebrate 150 years of existence with a huge sports betting sponsorship deal, a fantastic performance even for the amazing British football clubs. Commonly referred to as The Royals, they used to be known as The Biscuitmen and they’ve been a part of the Football League for a century. You can find out more about sports betting sponsorships here. Even though their love affair with the Premier League was short-lived, as they were only able to spend one season in the top tier competition, Reading FC are an impressive club.

Proudly Displaying the Casumo Brand on Reading’s Shirts

A football club that has been around for nearly one and a half centuries can surely rely on its dedicated fan base. This means that Casumo will be able to promote its brand to a loyal group of followers and further improve its exposure in the United Kingdom. Reading FC matches used to be played at Elm Park for 102 years, but today they are hosted by the much larger Madejski Stadium. Even though the club plays in the second division, they have plenty of fans watching them live in Championship games.

The agreement will allow Casumo to display its brand on the Reading’s first team and adult replica shirts for the next two years. This represents an important milestone for the brand, but it will also help the football club. The casino has won many prestigious awards over the years, including the Online Casino Operator of the Year at the 2019 International Gaming Awards. Licensed and regulated, it projects an image of trustworthiness and it is a gambling operator that Reading FC is happy to have as a partner.

Casumo Online Casino Expands into Sports Betting

Famous for its casino product, Casumo has recently released its bookmaker, so the timing is perfect for the partnership with Reading FC. This is a football club that celebrates tradition, history and with the assistance of their new partner, they’ll be able to provide a fun and friendly environment for their fans. The agreement is set to expire two years from now, in the summer of 2021, but if everything goes as well as expected, there’s a chance for the deal to be extended.

The English football in general and the Premier League teams in particular work closely with gambling operators. Many football clubs have such companies as their main sponsors and this has proved to be a mutually beneficial partnership. The gambling operators can better advertise their products, while the football clubs enjoy the enhanced exposure and support provided by international brands.


Craig Healy

Craig Healy is the Editor-in-Chief at Paybyphonebillcasino. He has over a decade of experience in writing and editing, with a focus on creating content that is both informative and engaging.

He is a keen researcher and devotes his time to covering everything payments. In addition to his work at Paybyphonebillcasino, He also contributes articles for other publications such as Business Insider UK and Forbes Middle East, where he shares insights about the latest developments in the payments industry around the world.